Today Was a Good Day
The accidental creation of the Good Day blimp.
Ice Cube’s a pimp. Goodyear has a blimp. Why not put the two together to raise awareness and donations for charity? This webinar discusses how corporate social responsibility is changing and how to replicate the model.
Here’s the appeal that went viral, crowdfunded for charity, and convinced Goodyear to take advantage of this unforseen opportunity.
Proceeds benefited A Place Called Home in LA, which brings caring staff, supporters and volunteers together to provide South Central children and teens 8 to 21 years old with love, safety, enrichment, training, and opportunities through educational programs, counseling, and mentorships. After-school, weekend, and all-day summer programs and services include tutoring and homework support, as well as a full spectrum of instruction in the arts, athletics,
dance and music.
How to Participate
Join 3BL Media moderators and Doug Grassian, senior manager of Goodyear airship communications and Joe Waters (@joewaters), founder of Selfishgiving.com and author of “Cause Marketing for Dummies.” to discuss the company’s high-profile response to the campaign and how it influenced the opportunity to be palpable for Goodyear while still recognizing the core desire of the campaign. –
Webinar attendees will gain insight into Goodyear’s decision to engage in real-time with a previously unknown charity and a famous hip hop artist. A media coverage analysis will also be shared.
For more information, please contact:
About 3BL Media Founded in 2009, 3BL Media is the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics. The company works with organizations including multinational corporations, SMEs, and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media leverages its expertise in communications, technology and social media to enable organizations to more effectively communicate about their initiatives to the press, investors, consumers and other critical stakeholder groups. Visit us at CSRwire.com, Justmeans.com, SocialEarth.org and 3blmedia.com.
“Opportunistic CSR: Goodyear’s Accidental Adventure With Ice Cube,”
Date: Wednesday, March 18
Time: 2:00 pm ET
Attend: Click here to register