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Philanthropy is about to become instantaneous.
Get ready nonprofits. Instagram is rolling out clickable ad functionality.
This new iteration allows you to link to your site or add a donate button along with the ad photo. Previously, user interface and interaction required Instagram followers to go back to your profile to link to your page. For now, the roll-out is limited to a few select companies that are working with Instagram to analyze user experience. So, get your awareness campaigns ready to launch. All of Instagram’s ad functionality will be available soon.