Sustainable Food- How to Land an Airline for Your Product

Meet JetBlue’s latest sustainability initiative, BlueBud, a small business partnership cultivator

JetBlue recently launched its first business mentoring program —BlueBud (buddies + budding new companies) – to help other innovative companies learn what it takes to get their products onboard commercial aircraft. Continue reading Sustainable Food- How to Land an Airline for Your Product


Canada’s Corporate Knights Announces Top 40 in CSR

Future 40: Responsible Corporate Leaders in Canada

The difference between Corporate Knights’ Future 40 ranking and its annual Best 50 ranking has to do with the size of the companies represented.

To make the Best 50, companies need to have at least $2 billion in revenues. Under that, companies fall into the Future 40.

The information that makes up the Future 40 is collected from publicly traded companies that disclose their environmental, social and governance data either through CSR/sustainability reports or some other publicly accessible medium. That data is aggregated by organizations such as Bloomberg. For non-publicly traded companies, reports identified by the GRI are used. Continue reading Canada’s Corporate Knights Announces Top 40 in CSR

What philanthropy activities are sponsored by Apple?

Q&A @Quora

Answer by Philanthropologist In-Chief:

Apple Philanthropy Sows Seeds of Change

On the heels of Tim Cook’s announcement that he’s dedicating his fortune to charity, the timing of this question is excellent. True, Steve Jobs did cut Apple’s corporate philanthropy programs, focusing instead on creating technology that would benefit people, and then passing benefits on to shareholders. Some agree, and others disagree with Jobs’s decision, but that philosophy skyrocketed Apple into becoming the global company and brand we know today. Continue reading What philanthropy activities are sponsored by Apple?

Ice Cube’s a Pimp, a Goodyear Blimp, and a Model for CSR- Webinar 3-18-2015

Today Was a Good Day

The accidental creation of the Good Day blimp.

Ice Cube’s a pimp. Goodyear has a blimp. Why not put the two together to raise awareness and donations for charity? This webinar discusses how corporate social responsibility is changing and how to replicate the model.

Here’s the appeal that went viral, crowdfunded for charity, and convinced Goodyear to take advantage of this unforseen opportunity.

Proceeds benefited A Place Called Home in LA, which brings caring staff, supporters and volunteers together to provide South Central children and teens 8 to 21 years old with love, safety, enrichment, training, and opportunities through educational programs, counseling, and mentorships. After-school, weekend, and all-day summer programs and services include tutoring and homework support, as well as a full spectrum of instruction in the arts, athletics,
dance and music.

How to Participate

Join 3BL Media moderators and Doug Grassian, senior manager of Goodyear airship communications and Joe Waters (@joewaters), founder of and author of “Cause Marketing for Dummies.” to discuss the company’s high-profile response to the campaign and how it influenced the opportunity to be palpable for Goodyear while still recognizing the core desire of the campaign. –

Webinar attendees will gain insight into Goodyear’s decision to engage in real-time with a previously unknown charity and a famous hip hop artist. A media coverage analysis will also be shared.

For more information, please contact:

Phone: 866-508-0993 x123 For more from this organization: 3BL Media
About 3BL Media 
Founded in 2009, 3BL Media is the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics. The company works with organizations including multinational corporations, SMEs, and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media leverages its expertise in communications, technology and social media to enable organizations to more effectively communicate about their initiatives to the press, investors, consumers and other critical stakeholder groups.  Visit us at and


“Opportunistic CSR: Goodyear’s Accidental Adventure With Ice Cube,”

Date: Wednesday, March 18

Time: 2:00 pm ET

Attend: Click here to register