“[A celebrity] can say, ‘Organization X is a bunch of goddamn heroes doing amazing work every single day — and if you support them then you are my hero, too.’ Your CEO can’t get away with that sort of thing, because that would be weird and braggy and ugh. A celebrity can speak as a fan, as a supporter, as an outsider — and since we feel like we already know this person, that’s something we can connect to.” – M+R, How to Write Like a Rock Star
Some of the best advice for nonprofits can be found at M+R Lab. It isn’t often that good advice and free advice can exist in the same space-time continuum, but M+R has it figured out. As a full-service nonprofit consulting firm with several offices across the US, their portfolio is certainly worth looking through.
M+R is 100 smart people who help nonprofits achieve real, lasting change. We mobilize supporters, raise money, and move the media, the public, and decision-makers. We only work with clients we believe in. We take risks. We work hard. We’re leaders, we’re organizers, and we don’t stop until we win.
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Scroll or Swipe?
Philanthropy is about to become instantaneous.
Get ready nonprofits. Instagram is rolling out clickable ad functionality.
This new iteration allows you to link to your site or add a donate button along with the ad photo. Previously, user interface and interaction required Instagram followers to go back to your profile to link to your page. For now, the roll-out is limited to a few select companies that are working with Instagram to analyze user experience. So, get your awareness campaigns ready to launch. All of Instagram’s ad functionality will be available soon.
Growth Hack Your Fundraising
Kindful, a tech firm provider of fundraising and nonprofit management software, offers some good advice on their blog for selecting a CRM platform.
An Artist, A Scientist, A Love Story
Remember the film “Sleepless In Seattle”? This love story could be its fundraising fan fiction version.
Last week, The Chronicle of Philanthropy offered up an interactive map demonstrating How America Gives. New Yorkers ranked No. 2 on that list, with the Big Apple contributing a whopping $11.3 billion.
At the same time, Seattle resident Matthew Inman, a/k/a The Oatmeal launched a campaign on Indiegogo. Oatmeal’s campaign sought to raise match funds for a $850,00 grant from the state of New York. Together, the $1.7 million would allow The Tesla Science Center at Wardenclyffe (a 501(c)3 that has been trying for 15 years to purchase the real estate for Tesla’s old lab) the opportunity to outbid the other offer for the property. Inman’s home of Washington state made the No. 15 spot on America’s Giving list with $3 billion in contributions. Could the Oatmeal rally the giving power of both coasts to raise a museum for science, for a dead scientist named Nikola Tesla? Continue reading The First Tesla Museum, Raised With Oatmeal